In an era where cultural exchanges transcend borders, two trailblazing sisters are on a mission to unite Asia’s vibrant pop culture with the rich heritage of the Philippines. Colleen Thalia Jamias, founder of Creo LifeZtyle, and her sister are reimagining entertainment and art with bold, visionary projects that celebrate diversity, creativity, and collaboration. In the ever-evolving landscape of global entertainment, two trailblazing sisters, Colleen Thalia Jamias and Christabel Trina Jamias, are forging a unique path. With roots in the Philippines and a vision as boundless as the genres they embrace, this dynamic duo is redefining how Filipino culture is represented across pop culture mediums—from K-Pop to P-Pop, and even animated characters for global platforms like Netflix and Disney.
The K-Pop Dream Expands
As global fascination with K-Pop continues to soar, the sisters have taken bold strides to integrate the phenomenon into their initiatives. Collaborating with major players in the entertainment industry, they are not only hosting K-Pop concerts but also introducing innovative concepts like K-Pop-inspired beauty giveaways and phygital experiences (a blend of physical and digital) to create immersive fan experiences.
“K-Pop is more than music; it’s a movement. We want to harness its global appeal to introduce audiences to the dynamic cultural landscape of Asia, particularly the Philippines,” Colleen shares.
From K-Pop Phenomenon to P-Pop Ambitions
The sisters’ journey began with a deep admiration for K-Pop, a global sensation that has captivated millions. Building on their success in creating immersive K-Pop experiences—complete with concerts, exclusive merchandise, and fan engagement—they are now setting their sights on a new frontier: P-Pop (Philippine Pop).
“We believe that P-Pop has the potential to resonate just as strongly as K-Pop on the global stage. It’s not just about the music; it’s about showcasing the vibrant culture and talent of the Philippines,” shares Colleen.
Their efforts aim to elevate P-Pop to new heights by blending traditional Filipino elements with contemporary pop influences. From launching auditions to discover the next big stars to producing original content, their approach is holistic and ambitious.
The Rise of P-Pop: Empowering Filipino Talent
Recognizing the potential of P-Pop (Pinoy Pop), the sisters envision a future where Filipino talent shines on the global stage. Inspired by the success of K-Pop, they aim to create a platform for homegrown artists to flourish while maintaining their distinct Filipino identity.
Their dream doesn’t stop at music. They are actively working on developing Filipino-inspired characters for anime and global streaming platforms like Disney and Netflix. These characters will embody the values, mythology, and heritage of the Philippines, presenting a narrative that resonates with audiences worldwide.
“P-Pop and Filipino-inspired characters are our way of telling the world, ‘This is who we are. These are our stories.’ It’s about representation and creating a space for Filipino artistry in mainstream media,” Colleen explains.
Filipino Mythology Meets Modern Storytelling
The sisters are particularly passionate about tapping into the Philippines’ rich mythology and folklore. From the enigmatic Maria Makiling to the fierce warrior spirit of the Bagani, they are crafting stories that blend tradition with modern themes, appealing to a global audience while staying true to Filipino roots
“We believe the stories of our ancestors have the power to inspire a new generation, not just in the Philippines but around the world,” says Colleen.
A New Era of Collaboration
The sisters’ projects are not just about entertainment—they are about fostering unity. By bridging K-Pop, P-Pop, and animation, they are creating opportunities for collaboration between Filipino and international artists, animators, and creatives.
Their ultimate goal? To redefine what it means to be part of the global creative landscape, with the Philippines taking a leading role.
Inspiring the Next Generation
For the sisters, these initiatives are more than business ventures; they are movements to empower the next generation of artists and dreamers. By providing a platform for Filipino talent and weaving cultural narratives into mainstream media, they are proving that the Philippines has much to offer the world.
“We want young Filipinos to see that their culture, talent, and stories are valuable. They belong on the global stage,” Colleen says.
Filipino-Inspired Characters for Global Animation
The sisters’ creative vision extends beyond music to the world of animation. Drawing from the rich tapestry of Filipino folklore, history, and everyday life, they are crafting characters and storylines designed to captivate audiences worldwide.
“We want to tell stories that haven’t been told before—stories of Filipino heroes, mythical creatures, and modern icons that reflect the heart of our culture,” they explain.
Collaborating with industry giants like Netflix and Disney, their dream is to create Filipino-inspired characters that hold their own alongside beloved figures from anime, Pixar, and Marvel universes.
Empowering Representation Through Art and Storytelling
Central to their mission is the idea of representation. The sisters believe that seeing Filipino characters in major global franchises can inspire pride and ambition in the next generation.
“It’s about showing the world that Filipino talent and culture belong on the main stage,” they assert.
Their creative projects also aim to provide opportunities for local artists, animators, and writers, fostering a new wave of Filipino creators ready to make their mark globally.
The Future of Pop Culture: A Filipino Perspective
The sisters’ vision is bold and multifaceted:
- K-Pop Meets P-Pop: Introducing a cross-cultural exchange where fans of both genres can discover common ground.
- Filipino Anime Heroes: Developing animated series that bring Philippine legends and contemporary tales to life.
- Disney Dreams: Pitching original stories to Disney with uniquely Filipino characters that embody resilience, wit, and heart.
With their sights set on Singapore and the broader Southeast Asian market, they are positioning the Philippines as a creative hub for innovation and storytelling.
A Shared Legacy
Colleen Thalia Jamias and her sister exemplify the power of collaboration, proving that shared vision and determination can break barriers. From revolutionizing pop culture to reshaping the narrative of Filipino identity, their journey is nothing short of inspiring.
“This is just the beginning. We want the world to not only see but also feel the essence of the Philippines in every song, character, and story we create,” they conclude.
What’s Next?
With their sights set on upcoming projects, including collaborations with streaming giants and music producers, the sisters are determined to leave an indelible mark on the entertainment industry. Their journey is a testament to the power of vision, passion, and an unwavering belief in the richness of Filipino culture.
Follow Their Journey
Stay connected with Colleen Thalia Jamias and her sister Christabel Trina Jamias’s groundbreaking projects as they continue to transform the entertainment industry with Filipino creativity and pride. Follow them on social media for updates, behind-the-scenes content, and exclusive announcements.
Follow Colleen Thalia Jamias on LinkedIn.
Find Creo LifeZtyle & COCO COLLEEctioN on Instagram.
Visit COCO COLLEEctioN on Facebook.
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